Marketing for Personal Injury Lawyers

INTRODUCTION TO PERSONAL INJURY SEARCH MARKETING

When using search marketing, you are targeting key phrases and keywords on the biggest search engines. Google, Yahoo and MSN are considered the three biggest search engines.

So how does personal injury advertising work with search engine marketing ?

Take a look at the image below, it shows a Google search done for the keyword “Miami personal injury lawyer”.

It shows the internet user is clearly looking for information about a Miami personal injury lawyer. That is very specific and exactly how someone interested in a personal injury attorney in your city would search. If your competitor is already using search engine marketing and you aren’t, guess who will get the call.

The ads to the right, are sponsored ads. I put a red strike on each of the paid advertisement so you can clearly see it . They are triggered only when the user puts in a specific keyword, so if you want your ad to target only the Miami area, you can use Miami as part of the keyword. Additionally you can also manage your search campaign based on the geographic area you want it to be displayed .

Advertising with us allows you to give the consumer information about their legal rights and options. You can give them advice on preserving evidence, protecting themselves after an accident or other grievance, the best way to protect their interests, etc.

In other words, you can educate the consumer to help you help them. It is more than a win-win scenario. They become immediately involved with their case in a way no television or radio ad can encourage. They want to call you because you took the time to point them on the road to recovery and remedy.

You can’t do that in a one minute presentation sandwiched between a beer and personal hygiene product commercial. It just doesn’t work.