Marketing for Personal Injury Lawyers

All that money you are paying for TV and radio ads may just be going down the drain
because you are just one in a series of personal injury attorneys on the same channel in the same time slot.

You don’t really have any way to differentiate yourself and pretty soon all of you just start to run together in the consumer’s mind. You have become a member of the herd and you know herd marketing is not very effective.

The one minute spots certainly give you exposure but they don’t really allow you to get your total message in front of people. You can’t give specific information or references and you really can’t say how you are different or what sets you apart from the herd, because you’re in the middle of it.

Yes, you might be building your brand and you might be building trust and you might even get a client from it, but the truth is that you are basically throwing things at the wall and hoping something sticks.

That’s not smart. That’s not cost effective.

In 2006, $9.4 billion was spent on search marketing advertising. This is up by 64% from 2005. What does this tell you?

The consumer is using the Internet more than he is using TV or radio to find the business or product he wants to buy. Smart businesses have re-allocated their advertising dollar to the Internet so they can be readily found by the consumer. Don’t let your competitor be the only one found in your city.